The New Bleisure Travel Phenomenon
The world of "Bleisure Travel", a blend of business and leisure, is redefining the way professionals embark on their journeys. Embracing this emerging trend, travelers seamlessly intertwine work and pleasure, transforming traditional business trips into memorable experiences that go beyond conference rooms and hotel stays. Delve into the fascinating world of bleisure travel and discover how this unique concept is shaping the future of work-related adventures.
What is Bleisure Travel and the Blesire Traveller
Bleisure travel, an emerging concept in the world of travel, has become increasingly popular as a mode that seamlessly combines business and leisure. The term "bleisure" itself is a portmanteau of "business" and "leisure," signifying the fusion of work and pleasure during a trip. Rather than confining themselves to hotel rooms and conference venues, bleisure travelers extend their stays to explore the destination's tourism and entertainment offerings.
Also known as "bizcation," this trend has transformed the traditional notion of business trips. Nowadays, when professionals attend conferences or work-related events, they seize the opportunity to indulge in local experiences and immerse themselves in the culture of the city they're visiting. Bleisure trips have evolved into a perfect balance of productivity and relaxation. According to Stratos statistics, most bleisure trips (namely 39%) have a duration of 2 nights and 2 days. Following closely, around 31% of these trips extend to three nights, with 17% stretching to four nights. Only a smaller percentage, 12%, opt for a single-night stay.
The rise of bleisure travel is significantly impacting the future of work. As companies embrace flexible work arrangements, employees have the freedom to incorporate leisure into their business trips. This trend not only enhances job satisfaction and work-life balance but also promotes greater cultural exchange and engagement with travel destinations. Bleisure travel is reshaping the way professionals approach their work-related travels and redefining the concept of combining business and pleasure seamlessly.
The Rise of Bleisure Travel
In the wake of the COVID-19 pandemic, a transformative shift has occurred in the way we work, giving rise to the trend of bleisure travel. With the widespread adoption of remote and hybrid work models, professionals now have the flexibility to carry out their job responsibilities from virtually anywhere. This newfound freedom has paved the way for a surge in bleisure travel, where business trips are seamlessly combined with leisure experiences.
As employees embrace the convenience and efficiency of remote work, they have discovered the immense potential of exploring new destinations while fulfilling work commitments. The allure of working from picturesque locations, vibrant cities, or serene retreats has captivated the imagination of many. Gone are the days of strictly adhering to rigid office spaces; today's workers seek enriching experiences that blend business with pleasure.
The flexibility of remote and hybrid work has also contributed to the rise of bleisure travel. Professionals can now tailor their travel itineraries to include leisure activities without compromising work obligations. Whether it's extending a business trip for a few extra days to explore local attractions or simply working from a dream destination, the possibilities are endless. As companies recognize the value of a more adaptable work culture, the concept of bleisure travel is gaining widespread acceptance. Employers are embracing the positive impact that employee satisfaction and well-being can have on productivity and overall company success. The rise of bleisure travel is a testament to the evolving nature of work and how the boundaries between work and play are becoming increasingly blurred in the modern world.
Some Interesting Stats on Bleisure Travel
In 2022 American Airlines revealed that almost half of its $13.46 billion revenue was generated from bleisure itineraries, a record high for the organization (AFA).
- 57% of businesses permitted employees, before the Covid-19 pandemic, to include some leisure time in their corporate trips (Forbes)
- In 2021, 37% of North America corporate travelers extended their business trips to insert other personal experiences (such as tourism and relaxation) in their journey (GBTA).
- On an annual basis, 22 days are the ones that corporate travelers spend traveling for business, with an average of 3.8 days duration per trip (SavvySleeper).
Bleisure Travel is becoming an interesting concept also for the Airline and the tourism industry:
- In fact, in 2022 American Airlines confirmed that around 50% of its revenue (around $6 billion) was coming from bleisure travel, setting a record high for the organization (AFA).
- Linked to that, might be the fact that according to AMEX Global Business Travel, 57% of companies have established policies that allow young employees to prolong their business trip with leisure and vacation time.
The Bleisure Traveller
The Bleisure Traveller is an emerging type of traveler who combines business trips with leisure experiences. A comprehensive study conducted jointly by Expedia Group and Luth Research sheds light on the characteristics of this specific type of traveler. The study revealed that these individuals frequently embark on business trips, with a significant 70% traveling on behalf of their companies at least once every three months. The bleisure trend is not limited to specific industries, as various sectors are represented among these travelers.
The latest SAP Concur research indicates that Millennials form the largest group of bleisure travelers, comprising 38 percent of all such enthusiasts. Notably, Generation Xers and Baby Boomers are also embracing this trend, with each age group constituting 31 percent of bizcation participants. These findings underscore the significance for travel companies to effectively address the preferences and requirements of diverse age groups, enabling them to attract and cater to the varying demographics of bleisure travelers. Gaining insights into the habits and preferences of this emerging category of travelers becomes pivotal for travel companies in customizing their services and delivering exceptional experiences to all.
Why Bleisure Travel Is Important
Why it Benefits the Employees
Welcome to the world of bleisure travel, where the traditional boundaries between work and leisure blur to create a truly enriching experience for employees. In this enticing concept, employees not only embark on business trips but also savor the perks of leisure travel. From bringing along +1s for shared adventures to securing better rates for stays, the blend of business and pleasure enhances employee satisfaction and productivity while reducing stress linked to travel.
1)Opportunity to bring +1s, such as family or friends, to share the experience:
Bleisure travel allows employees the unique advantage of extending their business trips to include their loved ones. By bringing along family or friends, employees can transform a work-related journey into a memorable vacation shared with their nearest and dearest. This added dimension of togetherness not only enriches the travel experience but also fosters stronger bonds and cherished memories, making the entire trip more fulfilling and enjoyable.
2)Access to better rates for accommodation and airfare, as the company covers business trip costs and employees pay the difference:
With bleisure travel, employees can leverage the company's support for their business trip expenses, including accommodation and airfare. This arrangement often leads to access to preferential corporate rates, which can significantly reduce the overall travel costs. By having the company cover the core expenses, employees can then opt to extend their stay or upgrade their accommodations at their expense, making the leisure aspect more affordable and accessible.
3)Increased employee satisfaction through the added leisure aspect of the trip:
The integration of leisure elements into a business trip brings about a sense of excitement and anticipation for employees. Knowing that they will have the opportunity to explore a new destination, engage in leisure activities, or simply unwind after work contributes to a higher level of job satisfaction. This heightened sense of satisfaction positively impacts employee morale and overall well-being, fostering a more content and motivated workforce.
4)Reduced stress associated with travel, as employees have something enjoyable to anticipate:
Traditional business trips can be demanding and stressful, often involving long hours of work and time away from home. Bleisure travel offers a solution to this stress by allowing employees to look forward to enjoyable leisure activities once their work commitments are fulfilled. Having an exciting itinerary awaiting them can alleviate travel-related stress and create a healthier work-life balance, which ultimately benefits both the employee and the organization.
5) Potential boost in productivity, as employee satisfaction and reduced stress levels contribute to improved work performance:
Research has shown that employees who are content and feel supported by their employers tend to be more productive and engaged in their work. By offering bleisure opportunities, companies demonstrate their commitment to employee well-being and work-life integration. This, in turn, can foster a more positive and motivated work environment, leading to increased productivity and efficiency in the workplace. When employees return from a successful bleisure trip, they are often energized, rejuvenated, and more focused on their tasks, resulting in higher overall performance and business outcomes. A study has shown that if we compare bleisure and non-bleisure travelers, the percentage of those that come back to the office more refreshed is higher for bleisure travelers (54% on the one hand and 34% on the other), (Travel Perk).
How to Make the Most out of it
To make the most out of bleisure travel, careful planning is essential. Start by organizing your trip well in advance, considering both business commitments and leisure activities. Create a list of sights and experiences you wish to explore, ensuring it aligns with the time you can extend your stay. Striking a balance between work and leisure is crucial to maximize your enjoyment while still fulfilling professional obligations.
Furthermore, packing accordingly is vital to fully embrace the leisure aspect of your trip. If you plan to indulge in trekking or water sports, bring appropriate gear and attire to fully immerse yourself in these activities. Being well-prepared ensures you can make the most of your leisure time, making bleisure travel a truly fulfilling and rewarding experience.
In conclusion, bleisure travel has emerged as a transformative trend that transcends conventional business trips, presenting professionals with an unparalleled opportunity to embrace the best of both worlds. By seamlessly blending work obligations with leisure experiences, employees are not only enhancing their job satisfaction and well-being but also contributing to the growth of the hospitality and tourism industries. For instance, Max went to Miami for a work conference and decided to bring his kids and wife along. During his work hours, they explored the city's attractions, and in the evenings, they enjoyed family time by the beach. This type of experience not only enhances job satisfaction and well-being for employees but also contributes to the growth of the hospitality and tourism industries. The rise of remote and hybrid work models has further fueled this phenomenon, offering individuals the flexibility to explore new destinations while fulfilling their work responsibilities. The rise of remote and hybrid work models has further fueled this phenomenon, offering individuals the flexibility to explore new destinations while fulfilling their work responsibilities. As bleisure travel continues to reshape the landscape of corporate journeys, it remains evident that the boundaries between work and leisure are becoming increasingly blurred, forging a path towards a more enriching and rewarding travel experience for all.